23/6/2010

Today we talked about novelty, creativity, innovation and invention. A creative person is one who generates new ideas while creative process is how new ideas, solutions and invention are produced. We are also showed some definition of creativity, and all of them differ from one another, there are some scholars who even say that creativity cannot be defined. But the most important thing in creativity is that it has to have personal, social and cultural boundary. Without any of those, your so called creativity might not be accepted and it would just waste away. 

From www.savagechickens.com

Novelty is the quality of being new. There are 2 types of novelty, subjective novelty and objective novelty. Subjective novelty is the perception of something as new by an individual or group of person. In other words, subjective novelty means that your works might not necessarily be original, but people have considered it as novelty, making it seem novelty. Objective novelty is some thing that is new for humanity in this development through age. For example the tires. It is a great invention, but people still need to get used to it because all this while they've been walking. 

From www.hardwaresphere.com

Originality is not a decisive feature of creative work and novelty in creativity is always based on what has been created before. It means that, like I said in the previous post, there is nothing original, we only make creative works by using what has been done before, only putting it in a new look. Creativity is a generation of new ideas or new ways of doing things. Inventors are those who take existing knowledge and create new ideas, for example, the light bulb was invented by Thomas Edison, but now other inventors use their creativity to think up of new light bulbs like florescent light bulbs etc. Innovation is a process of making improvements by introducing something new, the realization of creative idea in a social context. For example, computers started of with PC, then it became a laptop. Is laptop considered original? NO, it is the innovation/improvement of the PC. 

From www.istockphoto.com

We as designers are to take boring work and make it to fun work. For example, newspapers were a bore, but if we designers are put in charge, we will design newspapers, making it attractive. Designers can change everything, However, our creation must be useful to us and society, if it's not useful, don't bother creating. Designers main job is to satisfy every customers' expectation. When they pick up a product designed by us, they will expect it to be better. 

Fom www.allthelyrics.com

Evolutionary innovation is brought by incremental advances in technology or processes. There are 2 types of evolutionary innovation as well, continuous evolutionary innovation and revolutionary innovation (aka discontinuous innovations). Revolutionary innovation require a good deal of learning, for example internet and computers. 


Creative people can be divided into categories: aesthetic organizers, boundary pushers, inventors, and the rarest group of all- boundary breakers.